Signed agreements to incorporate advertising 2010
Signed agreements to incorporate advertising 2010
In Zadar, yesterday organized the signing of the contract to incorporate advertising 2010, which was attended by representatives Starigradskih tourist companies - Municipal Tourism Office Starigrad, Hotel Alan dd and public institutions NP Paklenica, whose media plans in the value of EUR 33,897.00 accepted in this contest.
Joint advertising program implemented CTB in cooperation with the Ministry of Tourism, Tourist Board System, and domestic and foreign economic entities. It’s about pooling the financial resources intended for advertising on the tourist market, which increases the volume of multiple advertising tourist destinations and individual subject, as individual advertising would not be possible, especially in smaller venues.
The area of the municipality Starigrad in this project include the Hotel Alan dd and JU NP Paklenica, kandidiravši media plan aimed at promoting an active holiday, protected natural areas, wellness offers, accommodation and other tourist potential of the Velebit area. Target markets are Germany, Austria, Netherlands, Italy, Switzerland, France, United Kingdom and Spain, and the emphasis of the campaign is to increase tourist traffic and in the pre-season. TZO Starigrad participate in the project from 4237.13 EUR (12.5%).
Contract signing was attended by representatives of the HTZ-e, Milo Sršen and Branimir Tončinić representatives
TZ-e Sibenik-Knin and Zadar County and other Undersigned contracts from municipal and local tourist offices and undertakings.
Addressing the media which preceded the signing of the contract, Ivo Dunatov, director of the Zadar County Tourist Office, said the advertising campaign related to the low fares airline RyainAir, which involved a number of tourist operators from the Zadar County, and thanks to the continually increasing air connectivity with Zadar European cities, which affects the increase in the number of tourists. Thanks to the joint program this year, the value of advertising campaigns for Raynair is even 980,000.00 EUR.
Source: www.rivijera-paklenica.hr
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